WHY we make BERU LIKES

About Beru Likes

Our Story

Weaning time shouldn’t mean whining time! It is challenging enough—and oftentimes frustrating—to get your baby to start eating solid food, and yet you are faced with an even bigger challenge of making sure your baby gets all the right nutrients in doing so.

Beru Likes aims to make your new adventure easier by bringing you the best of both worlds: nutritious and wholesome yet tasty and flavourful baby food. After all, mommies want it healthy but we know how babies can be so choosy. So, it’s a win-win for both mommy and baby!

We understand how time consuming and exhausting it can be to come up with yummy yet healthful dishes straight from the kitchen. That is why, we came up with variants that parents can joyfully and guiltlessly bring to their child’s table, err, high chair! We give the same dedication as parents would, while saving you the time and hassle.

Produced in France, Beru Likes uses 100% halal meat and 100% organic vegetables, fruits, herbs, and spices. We use all natural ingredients in all our variants and these ingredients adhere strictly to halal religious guidelines. The best part about it is that we are not only limited to offering vegetarian option.

Without straying from your beliefs, you can now have quality halal alternatives to flavours that are popular amongst the little ones.

Our Purpose

  1. Give babies an early start to goodness through our range of food products
  2. Help parents embrace the ethos of tayyib-halal by offering nourishment that is healthy, organic and ethically-sourced
  3. Support women and children in developing countries by donating to maternal, neo-natal and children's health (MNCH) initiatives

Our Value Proposition

  • More time: easier feeding means more time for you and your baby to play and to rest
  • More choice: range of flavours means more freedom to pick the taste that your babies actually enjoy
  • More conviction: halal and organic production means more certainty that your babies are nourished in line with your fundamental beliefs 

 

OUR People

Carol Bajenting

I am Carol, a mom to a wonderful daughter. I was inspired to create Baby Likes from talking to my friend Ezura and other Muslim parents like her. Ezura observed that many a Muslim parent struggle to find good baby food that was meat-based but halal and organic. This drove us to develop a line of halal organic baby food. Our flavours are the results of long and in-depth conversations with Muslim parents to understand how we can help them feed their babies well. The feedback we received from our research and focus group was fantastic, so here we are!

Ezura Ghazali

I am Ezura, a Muslim, a Malaysian and a mother of two boys. I am based in Malaysia, after having lived and worked in the UK for 11 years. My first child Noah was only 6 months when we moved to the UK. It was a prime time for weaning the little bubba.

Most of the time in the UK, I prepared my babies' food at home,simply because there was no Halal option available at the store. I found this gap especially glaring when we introduced meat into our kids’ diet.

Having store-bought baby food that is halal would definitely have helped me as a full time working mom in a foreign country away from the convenience of a support system back home. And even at home now in Malaysia, I can see how this would give me much wider options to feed my kids in the way that I would like to.

When my good friend Carol told me about her idea to produce organic baby food in a pouch, I shared with her my struggle as a Muslim parent. We decided to work together to make life a bit easier for Muslim parents by giving them halal and organic meals option for their little cuties.