Early start to goodness

The idea behind Early Start to Goodness is simple: support Muslim parents in providing their babies nutritious food.

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rice and chicken baby puree halal organic

As tasty as home cooked baby food, minus the hassle.

We understand how time consuming and exhausting it can be to come up with yummy yet healthful dishes straight from the kitchen. That is why, we came up with variants that parents can joyfully and guiltlessly bring to their child’s table, err, high chair! We give the same dedication as parents would, while saving you the time and hassle.

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Halal and organic

You can now have quality halal and organic alternatives to flavours that are popular amongst the little ones. ONLY 100% HALAL meat and ORGANIC vegetables, fruits, and herbs, spices in every pouch!

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Created by moms, Supported by experts

We work with experts in the food and health industry to develop each recipe that parents have asked us to create for them. All our baby food products are produced in a factory that complies with the strict global safety and quality standards that provide transparency and comparability along the food supply chain.